When television advertisements are telecasted on the broadcasting TV channel in between the television show most people irritates and eagerly waits for the TV program to resume. In such condition, the production companies need to come up with a television advertisement which is very impactful and engaging so that it can grab the attention of the target audience.
It is really tough to capture the attention of a viewer when he is in the mood to resume his favorite TV show. But there are some very deep, impactful, and emotional advertisements that hold the capacity to make you cry even when you are waiting for your TV show. The slogans or tag line of these emotional TV commercials are so strong that will certainly make you cry. Consider the following two cases for more understanding of this concept:
Advertisement of Always
If you observe the TV advertisement of “always”, you will find that they have given a tag like “Like a girl”. Through this tagline of the advertisement, the commercial video production company wants to empower a girl and give them a positive affirmation. Thus, engaging and impactful tagline can be enough to grab the attention of the target audience.
Advertisement of Pfizer
Also, observe the television advertisement of Pfizer, which is a Canadian biopharmaceutical company. You will see that in the advertisement a young man was painting in a dark. The man makes sure that nobody watches him and then he sprays on the wall and then climbs up the fire escape in order to paint there. Then the young man entered into an apartment where a sad woman was sitting with her little girl at a table. Then the young man entered into another room where another girl was lying in bed with tubes flowing into her nose. The young man walks to the window and pushes the curtains for revealing his wonderful painting work. Then the girl who was lying on her bed rose from her bed to see his painting. She saw that the man had written the word “Be Brave” surrounded by colorful flowers. With this, the video production company wanted to show that more than medication, love, and support are required to make a person healthy and get cured of a serious disease. This TV advertisement teaches people to give your love and support when you are trying to help a person to cure of serious illness.
Conclusion
This is how with emotional TV advertisement the advertising company can captivate your heart and make you cry. These kind of emotional commercial are so impactful that the tear of your audience will dry but they will not forget the stories you tell them and the message that you share with them.